Environmental and Social Responsibility Marketing #1

Hello,

In this article, I would like to describe what you can expect from studying at SLU, what subject you will you participate in within Environmental Economics and Management Master´s program and what are the requirements to pass.

I would start by saying that Swedish education system is really different from the Czech one, as here in Sweden, we are supposed to have only one subject at once. The length of the course depends on how many credits you will get afterwards. In short, one month usually means 7,5 credits. In the Czech Republic, I was used to having many subjects simultaneously and it was common that within one week I had to take several tests or assignments. Thus, I could not fully concentrate on one particular topic as I had many distinct subjects.

My first subject that I have to pass at SLU is Environmental and Social Responsibility Marketing (15 credits) and I will attend this course for two months. The course started at the end of August and at the end of the first week we already had to submit a first assignment. In second week another one and so on 😀 A bit faster beginning then I was used to.

Within this course, sustainability is addressed from a marketing perspective and during the lectures we discuss current issues dealing with environmental, social and economical issues. To get theoretical understanding of those issues, we are supposed to write reflections on the articles and later discuss them in the class. In the middle of the course, we have to take an exam, however, the majority of our final grade is dependent on the group project. By the group project is meant that we will make use of our theoretical understanding and write an article about chosen topic and then present it in the class. Throughout the course there are several external lectures provided by business representatives who share with us how environmental strategies are implemented in organizations in these days.

Next month, I intend to write a summary about this course as I think it may be more suitable to make it after completing the course but so far, I can say that I find this subject essential for our major as we acquire knowledge of burning issues from the marketing perspective which plays an important role in changing unsustainable patterns of consumption. And below you can find a video which I find interesting because it makes you think about the whole issue more in-depth and maybe you realize the magnitude of the impacts of the production and consumption patterns.

Hejdå,

Denisa