Communication strategy: Our last project!

About a month ago we finished the Communication Theory part of the course based on readings from “Craig & Muller (2007). Theorizing Communication: Readings Across Traditions.” book, and formed groups for a new group project.

The groups were created according to our interests, meaning with this that some of us proposed an idea and had to carry an improvised campaign for a theme we wanted to do research on, whereas others chose a theme among those which had been proposed.  I almost happen to work with two old groupmates, and we kind of repealed each other just for the fun of working with new people! haha

Corporate Engagement is the theme my group and I did research on, focusing specifically on the work NGOs do on this matter, and trying to find out in what ways they approach companies and what sort of barriers they may encounter.

 

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